Most business owners will not fully comprehend this question. And frankly they shouldn’t be expected to understand it any more than they should know how to write JavaScript. Their job is managing a business, not coding web pages.
However, knowing that their website should be optimized and that PPC drives immediate traffic is marketing awareness that must be part of managing a business today. How this magic is implemented is not important, knowing that it should be put into action is mandatory. Professional web marketers and companies like AdzZoo are charged with making these things happen.
The purpose of search engine optimization (SEO) is to increase traffic by acquiring higher rankings in search engines for keyword phrases related to your website’s content. Organic SEO refers to onsite and off-site tactics that provide search engines with information that bolsters a website’s relevancy to specific page content.
In other words, if your website is about ‘home building’, such related terms should be the focus of your site, and links from other content-related sites will support your theme. This is called “organic SEO” where your website rises in the search engines due to naturally occurring actions (i.e. website content + page optimization + external links, etc. = higher Page Rank).
Pay-Per-Click on the other hand, is keyword focused advertising that drives traffic almost immediately. With PPC, even a new website with no organic ranking can be displayed on page 1 of Google in a matter of hours.
So, which is better… organic SEO or PPC?
Both! SEO and PPC (Pay-Per-Click advertising) are two separate (but related) strategies having the same objective, to drive visitors to a website. Incorporating SEO and PPC into your marketing mix is the secret to online business success today. These strategies complement and reinforce each other!
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