- Marketing online is about creating a conversation. You may not know it, but you are in the business of developing information for your customers and prospective customers to discover online. SEO is how they find you. SEO in the battle we wage to attract customers to our websites.
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SEO terms are bantered about as if everyone knows the nuances of the process. Few website owners realize that search engine optimization is a practice that is performed onsite and off-site. Changing a headline, the page title, anchor text hyperlinks, renaming photos, using keyword rich content and other SEO tweaks can mean the difference between hoards of traffic - or a few blind squirrels.
Zero is the number of visitors you can expect to receive if you ignore the established rules of search engine optimization. A properly executed onsite SEO campaign can literally offer the potential for hundreds (or thousands) of no-cost visitors to your website every day.
Free SEO Toolbar
SEO Zoo provides a free SEO toolbar that can be added to
Firefox or MS Internet Explorer browsers. If you are involved in search engine
optimization or manage Pay-Per-Click advertising campaigns, you will appreciate
this
handy tool. Download it here...
it's
free!